A contrarian truth: Business in Japan is not so hard (Yomiuri Shimbun: The Japan News)

"What important truth do very few people agree with you on?"

I’ve reflected on this question ever since I first came across it in Peter Thiel’s Zero to One.

One “important truth” I’ve found is this: While most people believe Japan is an exceptionally challenging place to do business, I have found it to be very straightforward, provided you follow the rules.

I explore this in my latest piece for The Yomiuri Shimbun: The Japan News, where I break down the 5 key areas for success: “A contrarian truth: Business in Japan is not so hard.”

Read the full article here.